MICRODIA is Fully Committed to the Indian Market



India, 10 September 2015 – Microdia Corp., a world leader in flash memory technologies, announces today that it has inked a direct business partnership agreement with Snapdeal, the largest e-tailer in India to supply its complete range of products to Snapdeal through Microdia’s local official distributors in India. The estimated sales revenues for this business partnership will be over USD 2.6 billions over the next 3 years.

Microdia is fully committed to the Indian market for the long term. A representative office has been set up in New Delhi. To capture the vast business opportunities in the country and help create jobs for the local population as a socially responsible corporation, Microdia expects to commit further investment in a manufacturing plant in India in 2016/2017 to produce most of its products in India for local consumption.

With millions of users and 150,000 sellers, Snapdeal is India’s largest online marketplace and the award-winning shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. Ever since its inception in 2010 and its subsequent major expansion in 2011, Snapdeal is the fastest growing e-commerce company in India with gross sales over USD 3 billion annually. Microdia is excited to team up with Snapdeal for moving forward with the extensive flash memory card portfolio, covering both the professional photography and mobile devices market segments, and target to outpace the growth of local flash memory storage market in India.

With technological advancements and digital revolution in the country, the Indian consumer electronics industry has made rapid strides. The consumer electronics industry has seen entry of many local and multinational players into the market and introduction of various innovative products over the past few years. According to reputable market researchers, fueled by an increase in household income, rising awareness of the benefits of technologies among consumers, insatiable thirst for acquiring latest gadgets and lowered price brought by localization of manufacturing, the Indian consumer electronics market is growing at a CAGR of more than 17% in the last 3 years. Smart devices, in particular smartphone and table are the top performing segments in the market. These segments are witnessing a huge demand and seeing rapid innovations.

Products to be supplied to Snapdeal include Microdia’s complete range of data storage media products, portable storage, OTG products for Apple & Android smartphones, mobile phone accessories, Apple accessories, phablets, smartphones, and many more. Below is a glimpse of what is coming to India.

mplus™ Smartphones and tablets series

  • mplus One C smartphone – Crossover between technological Microdia and luxurious Atelier Swarovski

  • mplus One smartphone – Bezeless 5.8mm slender maiden

  • mplus phablet- The incarnation of ultimate endurance, powered by a 4000mAh battery jam-packed in its 8mm thinness.

  • mplus tablet – 10.1″ Windows 8.1 powerhouse with Intel inside

  • mplus tablet – 10.1″ Android beauty with Super HD 2560 x 1600

Latest SD4.0 SDXC 256GB microSD and SD flash memory cards – empowered by the new SD4.0 specification and Microdia’s advanced technologies, the read/write speeds can reach a blazing 300MBps, ideal for RAW images and 4K videos.

World’s smallest external SSD – up to 1TB of capacity and Windows-To-Go pre-installed, jam-packed in a metallic casing smaller than your palm, making it the perfect complement for all types of travellers.