MICRODIA makes world’s first USB-C for Apple Mac 2015



The USB Type-C standard will be rolled out in Europe in the middle of 2015. Already the tsunami murmurs have crescendoed and consumers, companies, and manufacturers are more than just wondering how this standard will affect their use and production of computers, gadgets and devices that use the current USB standard ports and connectors.

USA, March 20, 2015 – MICRODIA Ltd. (MICRODIA) recently announced its USB Type-C On-The-Go (OTG) series. At one end, the USB-C features the current standard USB interface but adds a twist. There is a microSD card slot above the USB port enabling the user to employ the card reader function of this tiny OTG product. A semi-transparent cap protects the USB connector and microSD card. With the microSD permanently left in the slot, the USB-C becomes a flash drive, albeit with a flexible memory. The opposite end, incorporates the new USB Type-C standard which fits into the port of the new MacBook 2015.

The new MacBook 2015 from Apple uses the USB Type-C standard for power input and external USB-related devices, including flash drives. Ergo, demand for USB Type-C OTGs and related products will build up and explode. Currently, though, an adapter is required for the majority of USB-related devices available on the market.

However, the OTG USB-C from MICRODIA already incorporates an adapter function, thus mitigating the need for a separate product: The dual-ended OTG features a Type-C connector and a current-standard USB connector. This complementary duo lets the user employ the OTG USB-C’s adapter functionality.

Users can take advantage of this triumvirate by simply plugging in the OTG USB-C. It comes equipped with Hot-Swap support, thus provides extra convenience for the user: There is no need to eject the USB device before exchanging the full microSD card for a new one.

“The convergence of technology and function into thinner and lighter form-factors in mobile devices of all types is the prevalent norm,” said Mr. Louis Leung, CEO of MICRODIA Ltd. “Part of this is possible due to the removal of the current USB Standard A and Standard B ports. However, there still remains a plethora of devices that require a USB port; this is the domain of the USB Type-C standard. With the growing adoption of

FOR IMMEDIATE RELEASE Media Contact: Global MarCom Team media@microdia.com this standard, it is essential that memory storage devices and peripherals offer consumers a total solution to spanning platform gaps without employing an extra adapter.” The OTG USB-C will be featured at the Hong Kong Electronics Fair Spring 2015, 13 – 16 April at the Hong Kong Convention and Exhibition Centre in Wanchai. It will also be available for sale in April 2015.

Specifications Interface: Micro USB Type-C Standard USB3.0 Colours: Gold; silver; gray Dimensions: (Approximately): 30mm (L) x 15mm (W) x 10mm (H). Input Media: microSD, microSDHC, microSDXC; supports capacities up to 512GB. Functions:  USB-to-USB Type-C / USB Type-C-to-USB adapter  Card Reader  Flash Drive Computer Supported: MacBook 2015 * Speed of download and upload depends on set up, host machine, configuration used and other factors. Image shown is for illustration purposes only; actual product may vary. About MICRODIA LTD MICRODIA is a global leader in flash memory technologies and the world’s 2nd largest (in terms of production global capacity) manufacturer of flash memory cards. With its heavy emphasis on R&D, MICRODIA leads the way in bringing the latest and most advanced flash memory technology to market ahead of the competition. Since its inception in 1991 as a magnetic data storage media manufacturer, MICRODIA has earned a reputation for quality, reliability and technical excellence. Today, the company provides a full range of Flash Memory Data Storage Solutions, Portable Multimedia Devices and Wireless Connectivity Solutions. MICRODIA’s global coverage extends to many corners of the world and continues to penetrate existing markets and expand into new territories.

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