Shifted from Beijing to Shanghai for the first time, the Imaging Expo/Interphoto 2006 made a successful debut in the heart of China. More then 62,000 visitors and 150 Exhibitors representing 26 countries were attracted to this 4-day event. Buyers from around the globe including Australia, Belgium, Brazil, France, Poland, South Africa, Spain, Italy and more participated besides local buyers.

MICRODIA showcased their latest range of memory cards emphasizing on the World's fastest read/write speeds of 24MB/Sec (160X) XTRAPro series. The World's highest capacity, the 16GB CF cards and 8GB SD cards gained huge response from the expo audiences.

The highlight of the event was no doubt Mr. Simon Yam's visit to MICRODIA 's booth on the 15th of July. Mr. Yam who is a celebrity photographer and one of Hong Kong's hottest stars presented his latest photo-exhibition and also created a heightened atmosphere with the audiences and the press alike.

Mr. Simon Yam, Hong Kong's hottest star visited our booth of this Shanghai Event. Also a professional photographer in his own right, Mr. Yam, spends much of his spare time taking pictures wherever he goes, especially of his daughter. With MICRODIA's range of Flash memory Cards; he has not missed an important shot yet!

Today, the need for flash memory cards are no longer constrained within the photographic market. New mobile phones, PDAs and multimedia digital gadgets with built-in memory slots come into the market everyday. Boosting the demands of flash memory cards for this wide and increasing range of digital goods and technological development like nothing else.

Higher speed and higher capacity flash memory cards are what end users require to keep in-sync with the latest gadget requirements and stay up-to-date with the current digital market. In Asia, the digital market is growing in an extremely rapid pace and suspected to have 46% of the global flash memory card's market share by 2008. With 15% by the worlds fastest booming market; China and 22% by Japan.

MICRODIA's global coverage now expands to many corners of the world, including the Asia-Pacific region. According to official figures, the sales of Flash memory cards worldwide had a recorded growth of 12.4%, with total sales reaching a remarkable amount of USD 183 billion. With such a positive marketing trend, market researchers say that this should reach global sales of USD 220 billion to USD 270 billion between 2006 and 2008 respectively.